Journal

Company

Building small products on purpose

Scope is a design decision. Why we build focused products.

It is tempting to build a suite. One product that does invoices, chat, calendar and analytics sounds like a bigger business.

We prefer the opposite. A focused product is easier to make fast, easier to explain and easier to trust. Letter Studio makes letters. WebRemoveBG removes backgrounds. ServeMe runs a restaurant's ordering.

We would rather build something small that people use every day than something large they open once.

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